Marketing Insight: It’s the economy

Marketing Insight

Source: WFA

It’s the economy…

Don’t lose sight of your North Star:

Mikimasa Hamamatsu, General Manager, Global Brand Engagement & Global Brand Experience at Nissan, says the challenge is retain your north star.

Alyssa Fenoglio, Global Head of Marketing Excellence at Sanofi, says the key to success is to be able to identify what makes a real difference.

Double up efficiency with empathy:

Eloísa Moscardó, Directora de Publicidad Corporativa, Santander, says what’s critical is to combine both empathy and efficiency.

Riikka-Maria Lemminki, Managing Director, Marketing Finland, says echoes the need to connect with people.

Show your brands can have an impact:

Matt Scheckner, Global CEO at Advertising Week, is one of many who argues that in recession, it’s more vital than ever to demonstrate an ability to make an impact.

Gillian Rusike, Founder & CEO, MAZ, says it’s about winning hearts and minds across the company.

Ron Lund, President & CEO, ACA, comes from a similar place when he emphasises the need to educate company decision makers.

Retain talent and strengthen capabilities:

Lucinda Peniston-Baines, Owner and Managing Partner, at The Observatory International, takes a more specific approach, with four items on her to-do list.

Invest in measurement:

Ian Malcolm, President and CEO, Lumency, emphasises the importance of measurement.

Stay agile:

Bobby Simborio, Executive Director, PANA (Philippines), says agility will be required.