WFA has announced that the next Global Marketer Week will take place from May 22nd to 25th 2018 in Tokyo in collaboration with the Japan Advertisers Association (JAA). Japan is the world’s third-biggest advertising market, characterised by digital innovation, a highly sophisticated use of mobile and has a unique culture of interaction between people and brands.

The event will allow global brand owners a chance to gain timely insights ahead of Tokyo’s hosting of the 2020 Olympic Games. It represents the third time in the last decade that the event has been held in APAC, having previously taken place in Malaysia and China in 2016 and 2011 respectively.

Taking place in May 2018, the showpiece event will be the WFA/JAA co-hosted Global Marketer Conference, which will bring together some of the global industry’s leading lights to share strategies for growth in a fast-changing, digital age.

The week will also include a number of side events for both public affairs and marketing professionals designed to highlight how marketers must integrate public affairs priorities into their overall marketing strategies in order to align with fast-changing consumer communities, while seeking to inspire marketers with fresh and innovative examples of great brand marketing strategies and executions across a wide range of categories, media channels and regions.

“Global marketers are naturally fascinated by Japan but sometimes struggle to fully understand its unique subtleties and potential. We hope our weeks’ events can prove to be a bridge; on the one hand offering invaluable insight into this innovative and captivating country while also showcasing to Japanese marketers the most cutting edge marketing from around the world,” said Stephan Loerke, CEO of the WFA.

“We are delighted to welcome the world’s largest client-side marketer event to Tokyo in 2018. Preparations are underway to showcase best in class marketing, thought leadership and innovation from Japan and around the world,” said Masatoshi Ito, Chairman of JAA.