Alcohol brands provide a good accompaniment to remote clubbing

JD.com and Chinese music label Taihe Music Group have partnered to create an online clubbing experience, partnering with major alcohol brands to enhance the experience. The Chinese e-commerce giant is hosting a three-hour show each week with talent from Taihe Music Group, during which it sells imported liquor brands that viewers can buy directly from the stream.

Brand owner(s): AB InBev, Carslberg, Pernod Ricard

Market: China

Source: The Drum