In response to wide-spread “stay-at-home” advice, IKEA has created an ad touching on this surreal homebound moment. While the spot was created specifically for Ikea Spain, it was produced in both English and Spanish, and it’ll likely resonate with just about anyone around the world. The spot avoids a direct sales message, though it suggests “maybe this is the time to rearrange the furniture.”
Brand: IKEA
Market: Spain
Source: AdWeek
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