Bacardi raises the spirits of bars forced to close down

Spirits company Bacardi has announced a new partnership with online delivery platform Deliveroo to support bartenders during the COVID-19 pandemic. The #RaiseYourSpirits virtual bar is part of an initial £1.5m investment to support the hospitality industry during the government-mandated shutdown of bars and restaurants. The initiative aims to give over 120 bars a platform to sell their drinks to local customers across the country.

Brand: Bacardi

Market: UK

Source: BDaily