Classic 1999 ad resurrected to ask us to connect with each other

Budweiser has revived its most famous ad to encourage people to regularly connect with those who might feel lonely in isolation. The 1999 spot has been resurrected, the original cast’s audio re-recorded, all to promote maintaining connections throughout lockdown.

With the ad ending with the message ‘Buds Support Buds; Check-In On Yours’ and the hashtag #TogetherAtADistance, Budweiser wants to unite its consumers through kindness.

Brand: ABinBev

Market: UK

Source: The Drum