Mucinex campaign washes customers’ hands of fake news

Reckitt Benckiser brand Mucinex has launched a campaign titled “Spread Facts, not Fear”, featuring a number of images illustrating best practices for staying safe during the COVID-19 epidemic. In addition, every ad directs viewers to – a website with up-to-date information compiled from the WHO, Johns Hopkins and other international experts.

Brand: Mucinex (RB)

Market: Global

Source: The Drum