The ADVAN Chief Marketing and Communications Forum have come and gone but the message by Ediri Ose-Ediale, ADVAN Executive Secretary still resonate. Speaking at the forum, Ediri talked about the need for the ADVAN CMCO Forum.

She advocates the need for strong collaboration amongst Nigeria brands as no single organization on its own can successfully tackle the myriad of challenges that are faced with today’s fast-changing world of rising threats to businesses.

She reiterated that the cooperation in tackling these issues will be a defining feature for today’s marketing communications landscape.

She further elaborated on the goals of the ADVAN CMCO forum which is the action plan on how Nigeria CMCOs can steer their organizations towards growth and sustainability even in very chaotic times. As well as to strengthen the collaborative relationships as advertisers and support the development of the Industry

Watch her full speech below.