Knowledge Base

Brands need to re-earn trust, focus on the fundamentals of marketing and communications, and combine art and science to truly...

Value of Advertising, an independent study by Deloitte, has identified a multitude of benefits generated by advertising, to the overall...

Recently conducted online research shows an icon aimed at providing greater transparency and control over online behavioural advertising (OBA), commonly...

According to Forest Research, acquiring a new customer is up to seven times more costly than retaining a current one....

In December 2015, the International Food and Beverage Alliance (IFBA) released a report reviewing the progress its member companies have...

#1 Ad-blockalypse now? By June 2015, almost 200 million internet users around the world were estimated to be using ad...

A report published recently in association with the Incorporated Society of British Advertisers (ISBA) explores how businesses are organising themselves...

A new survey by the World Federation of Advertisers (WFA) has highlighted the challenges and opportunities facing marketers in China...

What is the true value of media agencies and how should they be remunerated? Pierre-Jean Bozo, Director-General of the French...