Major multinational advertisers are increasingly satisfied with the performance of their response activity, designed to drive consumers to take action...
Marketers can make use of cognitive science research to tailor OOH media campaigns to maximise emotional connection with target audiences...
Digital video is now an integral part of European marketers’ advertising plans, according to a new report, which also highlights...
https://youtu.be/9ivEQBhGOMM LUMA Partners CEO separates fact from fiction, hype from reality to lay out the top trends marketers need...
https://youtu.be/mDzS564DrAU Watch Keith Weed in his last on-stage presentation as CMO of Unilever as he shares insights from 35...
Advertisers have a lot to be proud of. Advertising funds a free press – a bedrock of our democracy and...
ADVAN echoed very strongly the WFA call on all brands globally to hold social media platforms to account in light...
The World Federation of Advertisers (WFA) has backed the New Zealand advertising industry's call for global action to ensure there is...
A new WFA report identifies the latest trends in global media agency models and remuneration. Based on input from 51...
Multinational brands are planning to increase their spending on influencer marketing in the next 12 months, with 65% aiming to...
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