The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem...
We've all experienced it: globally-produced creative that stinks in our local market. Whether culturally, emotionally or simply due to hideous...
The WFA has found that the reported average viewability from MRC accredited companies for display is just under 50% with...
When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves. The world of media auditors...
Scoth Thwaites (Senior Sales Partner Manager, MENA @Twitter) presentation at #ADSGAM
With GDPR coming soon and the expansion of programmatic to new channels, there is lots more change on the horizon....
When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark....
The World Federation of Advertisers (WFA) public affairs team share their predictions for what the next 12 months hold for...
The WFA marketing team share their predictions for what the next 12 months hold for brands. 1. Re-roster With three...
Ivan Pollard, Ex Senior VP Strategic Marketing, The Coca-Cola Company, gives his frank appraisal of the challenges relating to digital...
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