Knowledge Base
Marketers committed to increase online ad spend despite concerns around viewability, fraud and metrics
Two-thirds of big brands committed to increasing online ad spend despite growing concerns around viewability, fraud and basic metrics Half...
Video: Trends in Agency Relations
At the recently concluded ADVAN Industry Dialogue, the agency operators represented by Kayode Oluwasona, President, AAAN, Steve Babaeko, CEO, X3M...
Video: Trends in Advertising Regulations
At the recent ADVAN Industry Dialogue on "Trends in Advertising Regulations", Advertising Practitioners Council of Nigeria (APCON) CEO, Alhaji Garba...
Video: David Okeme’s Opening Presentation at the ADVAN Dialogue 2017
David Okeme drew the attention of the gathering to the fact that the “world is changing” in a way that...
Marketing Procurement Maturity Assessment 2017
Results from WFA’s Marketing Sourcing Maturity project to help procurement understand how well they work with marketing, manage agency relationships,...
WFA PRESIDENT PREDICTS THE YEAR AHEAD FOR MARKETING
Brands need to re-earn trust, focus on the fundamentals of marketing and communications, and combine art and science to truly...
Deloitte: Advertising delivers ‘powerful economic benefits’ across the EU
Value of Advertising, an independent study by Deloitte, has identified a multitude of benefits generated by advertising, to the overall...
TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve cons
Recently conducted online research shows an icon aimed at providing greater transparency and control over online behavioural advertising (OBA), commonly...
5 Little Things That Irritate Clients in Marketing Communications
According to Forest Research, acquiring a new customer is up to seven times more costly than retaining a current one....
Food Companies Renew Their Commitments on Health & Wellness Strategies.
In December 2015, the International Food and Beverage Alliance (IFBA) released a report reviewing the progress its member companies have...
Advertisers’ Association of Nigeria (ADVAN) is the only association in Nigeria which represents the collective interests of ‘Advertisers’ (Corporate organizations that engage in high level marketing).
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