The stark reality is that we now operate in a VUCA world

How can brands react to this Volatile, Uncertain, Complex and Ambiguous environment?

Will they distance themselves or be a part of the solutions that society needs?

Will marketing spend be the first victim of budget cuts?

In this dynamic world where historical data and past experiences have become almost obsolete, where organisations now run on a diminished budgets, but must still ensure sustained valuable connection with their comsumers what exactly is the best approach?

At the recent ADVAN Chief Marketing and Communications Officers Forum (ADVAN CMCOO forum), we invited the experts of business and marketing both local and international to share insights in how brands can best operate effectively in a VUCA world.

Our line up of speakers which included

Mr. Chris Wulff-Caesar
Marketing Director
FrieslandCampina WAMCO Nigeria PLC
.
John Broome
CEO
Association of Australian National Advertisers (AANA)
.
Aggrey Maposa
Chief Growth Officer
Kantar
West, East and Central Africa
.
Bridget Oyefeso-Odunsami
Head, Marketing and Communications
Stanbic IBTC Holdings Plc
.
Agu, Emmanuel Chukwuemeka
Group Marketing Director
Jotna Nigeria Limited
.
Moderator:
Ify Dozie
Director Area Marketing
MasterCard Nigeria.

Gave some very prolific insights to the topic.

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