Marketing Tips:
Source: Emotive
Create Compelling Content
One of the most important aspects of digital marketing is creating compelling and relevant content that draws people to visit your website. Clickbait content might get shoppers’ attention, but if it doesn’t provide value to your target audience, they’ll likely leave before making a purchase.
Valuable content can be in the form of blog posts, videos, infographics, or social media posts. Following are some marketing tips for effective content creation:
- Post content regularly.
- Create content that’s entertaining, informative, and empathetic.
- Ensure your content is original and reflects your brand values.
- Make use of infographics and video.
- Customise content for different digital platforms.
- Consider asking customers to create user-generated content, featuring your products.
- Don’t skimp on photography or design: aesthetics matter.
- Don’t just promote your products: your content should speak to customers’ needs and desires.
- Maintain consistent branding so shoppers can more easily identify you.
