British brands keep up the nation’s morale

British brands ranging from McVitie’s and Graze to Evian and Bacardi have joined forces to promote ‘Posters for the People’. Created by digital artist Tyler Spangler, the posters feature positive messages that stress the importance of community and solidarity. The brands are using the combined reach of their social media channels to post the messages with the hashtag #postersforthepeople as well as donating digital out-of-home ad space.

Brand: Various

Market: UK

Source: Confectionary Production