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ADVAN Marketing Master class

CHRIS WULFF–CAESAR Director Sub–Saharan Africa at FrieslandCampina spoke on the topic: Fundamentals of Marketing - Business processes, marketing comms and what the positioning of a brand manager should be

by Admin
21 June 2023
in Knowledge Base, Past Events
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ADVAN Marketing Master class
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ADVAN Marketing Master class

CHRIS WULFF–CAESAR the Marketing Director Sub–Saharan Africa at FrieslandCampina spoke on the topic: Fundamentals of Marketing – Business processes, marketing comms and what the positioning of a brand manager should be
He Said: “Penetration is the route to sustainable growth.”
“Build Mental Availability: Making the brand easy to think of”
“Build Physical Availability: making the brand easy to find and buy.”
“Distinctive Assets: recognisable consistent branding”

The ADVAN Marketing Master Class 2023, focused on building capabilities for todays business leaders.

For Full Story Download PDF:
CWC Presentation – ADVAN MasterClass 2023 PDF

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  • About ADVAN
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