ADVAN Marketing Master class
CHRIS WULFF–CAESAR the Marketing Director Sub–Saharan Africa at FrieslandCampina spoke on the topic: Fundamentals of Marketing – Business processes, marketing comms and what the positioning of a brand manager should be
He Said: “Penetration is the route to sustainable growth.”
“Build Mental Availability: Making the brand easy to think of”
“Build Physical Availability: making the brand easy to find and buy.”
“Distinctive Assets: recognisable consistent branding”
The ADVAN Marketing Master Class 2023, focused on building capabilities for todays business leaders.
For Full Story Download PDF:
CWC Presentation – ADVAN MasterClass 2023 PDF
