Knowledge Base
10 Key Marketing Predictions To Watch In 2016
#1 Ad-blockalypse now? By June 2015, almost 200 million internet users around the world were estimated to be using ad...
British survey shows top CMO priorities
A report published recently in association with the Incorporated Society of British Advertisers (ISBA) explores how businesses are organising themselves...
Chinese marketers expect mobile to become a strong offline business driver in 2015/16
A new survey by the World Federation of Advertisers (WFA) has highlighted the challenges and opportunities facing marketers in China...
Perspective from France: The true value of media agencies
What is the true value of media agencies and how should they be remunerated? Pierre-Jean Bozo, Director-General of the French...
Data moving to the centre of global marketing strategies
New research from the World Federation of Advertisers (WFA) demonstrates just how important data has become for brands seeking to...
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