One of my roles at WFA is to manage a working group focused on marketing integration. Our discussions often come...
WFA has announced that the next Global Marketer Week will take place from May 22nd to 25th 2018 in Tokyo...
David Wheldon, WFA President, CMO RBS gave the state of the union address at this year World Federation of Advertisers...
Two-thirds of big brands committed to increasing online ad spend despite growing concerns around viewability, fraud and basic metrics Half...
At the recently concluded ADVAN Industry Dialogue, the agency operators represented by Kayode Oluwasona, President, AAAN, Steve Babaeko, CEO, X3M...
At the recent ADVAN Industry Dialogue on "Trends in Advertising Regulations", Advertising Practitioners Council of Nigeria (APCON) CEO, Alhaji Garba...
David Okeme drew the attention of the gathering to the fact that the “world is changing” in a way that...
Results from WFA’s Marketing Sourcing Maturity project to help procurement understand how well they work with marketing, manage agency relationships,...
Brands need to re-earn trust, focus on the fundamentals of marketing and communications, and combine art and science to truly...
Value of Advertising, an independent study by Deloitte, has identified a multitude of benefits generated by advertising, to the overall...
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