JOB BRIEF
A forward looking Retail business with focus on consumables is looking for an experienced Brand Manager to help drive and build its brand to raise brand awareness.
JOB SUMMARY:
Responsible for planning, directing and adapting a brand strategy for a company’s target market while maintaining brand integrity across all company marketing initiatives and communications. Coordinate marketing activities towards achieving, brand profitability and customers’ satisfaction of the company’s brands portfolio.
ROLES & RESPONSIBILITIES:
- Carry out market research in order to keep up to date with customer trends, as well as trying to predict future trends
- Develop strategies and manage marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
- Lead the implementation of agreed brand strategies in accordance with business objectives.
- Execute communication, advertising, packaging and other marketing activities.
- Plan, organize and monitor promotion activities to achieve targets.
- Collate and analyse market data and maintain all sales statistics relating to the brand in conjunction with Consumer Insights Manager.
- Monitor market trends and competitive activity and develop appropriate tactic to contain competition.
- Update brand history annually, prepare and execute brand activities to achieve objectives.
- Ensure the effective utilization of the brand marketing budget to achieve the set objectives.
- Maintain and update records on marketing expenditure (Advertising and promotions) to ensure that expenditure is kept within agreed budget.
- In conjunction with Sales Team, ensures optimal brand distribution in the trade channels.
- Oversee pricing strategies for the category
PROFESSIONAL CERTIFICATION/MEMBERSHIP:
- CIM/NIMN
KNOWLEDGE & SKILLS
- Analytical skills
- Good listener
- Able to respond to results and consumer research
- Be an excellent communicator, both verbally and in writing.
- Be able to work well with a wide range of people from different parts of the business
- Able to inspire others, and manage different projects at the same time,
- Energetic and passionate about their product specialty
- Be organized and methodical
- Able to work well under pressure
- Time and project management skills, including the ability to work on multiple projects at the same time
- An ability to think strategically and come up with campaigns
- Good presentation skills.
Minimum Qualification(s):
Bachelor’s Degree, MBA would be an added advantage.
Type of Experience:
- 5 year relevant experience in FMCG
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