JOB BRIEF

A forward looking Retail business with focus on consumables is looking for an experienced Brand Manager to help drive and build its brand to raise brand awareness.

JOB SUMMARY:

Responsible for planning, directing and adapting a brand strategy for a company’s target market while maintaining brand integrity across all company marketing initiatives and communications. Coordinate marketing activities towards achieving, brand profitability and customers’ satisfaction of the company’s brands portfolio.

 

ROLES & RESPONSIBILITIES:

  • Carry out market research in order to keep up to date with customer trends, as well as trying to predict future trends
  • Develop strategies and manage marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
  • Lead the implementation of agreed brand strategies in accordance with business objectives.
  • Execute communication, advertising, packaging and other marketing activities.
  • Plan, organize and monitor promotion activities to achieve targets.
  • Collate and analyse market data and maintain all sales statistics relating to the brand in conjunction with Consumer Insights Manager.
  • Monitor market trends and competitive activity and develop appropriate tactic to contain competition.
  • Update brand history annually, prepare and execute brand activities to achieve objectives.
  • Ensure the effective utilization of the brand marketing budget to achieve the set objectives.
  • Maintain and update records on marketing expenditure (Advertising and promotions) to ensure that expenditure is kept within agreed budget.
  • In conjunction with Sales Team, ensures optimal brand distribution in the trade channels.
  • Oversee pricing strategies for the category

PROFESSIONAL CERTIFICATION/MEMBERSHIP:

  • CIM/NIMN

KNOWLEDGE & SKILLS

  • Analytical skills
  • Good listener
  • Able to respond to results and consumer research
  • Be an excellent communicator, both verbally and in writing.
  • Be able to work well with a wide range of people from different parts of the business
  • Able to inspire others, and manage different projects at the same time,
  • Energetic and passionate about their product specialty
  • Be organized and methodical
  • Able to work well under pressure
  • Time and project management skills, including the ability to work on multiple projects at the same time
  • An ability to think strategically and come up with campaigns
  • Good presentation skills.

Minimum Qualification(s):

Bachelor’s Degree, MBA would be an added advantage.

Type of Experience:

  • 5 year relevant experience in FMCG

 

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Or email; advansec2@yahoo.com